I recently had the good fortune to photograph brilliant Jackie VanderBrug, co-author of Gender Lens Investing: Uncovering Opportunities for Growth, Returns, and Impact.
The subject of her book is fascinating: women today are an enormous force in the global economy—as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence of women's legal rights and the persistent wage gap stubbornly remain. This paradox creates an unprecedented and underexplored opportunity for investors. This is the first book of its kind to examine, in depth the advantages of integrating gender into investment analysis. While other books speak to growing numbers and influence of women, Gender Lens Investing moves from economic trends to financial strategy.
Jackie was looking for a portrait that conveyed her extensive knowledge base of her area, and conveyed a strong, smart presence. We worked with different backgrounds, lighting, and expression to nail the image she was looking for in her new book.